Mondelez has announced that its Cadbury core sharing bars are to be wrapped in 80% certified recycled plastic packaging.
Starting from 2025, in a phased approach, the project aims to cover approximately 300 million sharing bars across the UK&I Cadbury core tablet portfolio. The move will see the highest percentage of recycled flexible plastic used within the Cadbury brand globally.
Furthermore, a new on-pack QR code will tell consumers about the sustainable packaging journey the Cadbury brand is taking and will also let them check local collection and recycling points for a wide range of packaging materials.
