Mondelez has joined forces with Merlin Entertainments once more for the return of its family days out summer promotion.
Running across a variety of Cadbury products, this year’s on-pack promotion offers up to 50% off ticket prices for the whole family to a variety of Merlin attractions including The London Eye, Alton Towers Resort, Thorpe Park Resort and Legoland Windsor Resort.
The promotion runs from May until September and is bolstered by digital, radio and social media activities, as well as in-store support and point of sale materials.
It features across Cadbury chocolate multipacks of CDM Buttons, Curly Wurly, Freddo Caramel, Freddo CDM, Fudge, Crunchie, Wispa, Twirl, and CDM Little Bars.
Abi Eayrs, Brand Manager for Cadbury, commented: “We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility and help to drive their sales of these ranges.”
For more details, as well as advice on how to make the most of Mondelez promotions, retailers can visit SnackDisplay.co.uk.
