Mondelez has unveiled two new sharing products featuring its Cadbury and Oreo brands, both available to order from February 1.
Cadbury Dairy Milk Oreo Sandwich (92g) follows the Cadbury Dairy Milk Oreo tablet and offers a layer of Cadbury Dairy Milk chocolate sandwiched between mini Oreo biscuits. It will be available in cases of 15, with an RSP of £1.49.
New Cadbury Oreo Bites (110g) includes small Cadbury bitesize pieces filled with a creamy and crunchy Oreo filling. It RSPs at £1.99 and comes in cases of 10.
The Cadbury Oreo partnership will be supported by a £2.5m spring marketing campaign that includes PR, digital, out-of-home advertising and in-store activity.
Francesco Vitrano, Marketing Activation Director for Chocolate at Mondelez International, said: “We’re bringing two sharing products to the chocolate category that are unlike anything else in the market. We believe that these launches will drive penetration and recruit new shoppers.”
