The award-winning limited-edition Cadbury Twirl Orange single bar will return to UK shelves following its debut last year.
The bar offers consumers a twist on a favourite brand, combining Cadbury’s top-selling singles SKU with one of the nation’s favourite chocolate flavours. The product is aimed at younger adult consumers who are seeking new flavours and experiences from their chocolate choices.
It will be available for retailers to buy from mid-September in cases of 48 x 43g bars with an RSP of 69p.
Cadbury has increased the number of bars available from last year. However, it expects demand to be high and encouraged retailers to get their orders in early.
Radhika Pai, Brand Manager for Cadbury Singles at Mondelez International, commented: “Our trade partners and consumers made it clear, they love Cadbury Twirl Orange. It was one of top selling singles NPD of 2019, despite being on sale for only a few weeks.”
For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
