Cadbury has added a new 96 calorie pack format to its convenience range in response to growing consumer demand for healthier choices.
New Cadbury Dairy Milk Mini Bars are now available as 18g singles (RSP 35p) in counter-top dispenser units of 42 bars.
A pouch pack containing eight individually wrapped bars is also available (144g, RSP £2.49) in cases of six.
Katrina Davison, Brand Manager for Cadbury Dairy Milk at brand owner Mondelez said: “We know from our extensive consumer research that this 6-chunk mini bar is the perfect size for shoppers looking for a little treat.
“This latest launch should be an addition, not an alternative to the wider range in order to drive sales incrementally.”
For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
