As part of its licensing agreement with Mondelez International, Müller Dairy is this month introducing a Cadbury Marvellous Mix-Ups dessert pot.
The new addition, Marvellous Mix-Ups Fruity Jelly Popping Candy (rrp 79p) is a smooth chocolate dessert and a mix of fruity jelly pieces and popping candy on the side.
It is hoped that by injecting the same experiential nature into desserts Cadbury will shake up the Chilled Desserts Category and offer consumers the chance to experience a unique indulgent treat.
Müller Dairy’s Marketing and R&D Director, Michael Inpong says: “Our new Marvellous Mix-Ups twin pots not only add a touch of excitement to the Chilled Desserts Category, but the launch will help build on the success of the Cadbury desserts range overall, and meet consumer demand for new indulgent treats. This is only the start of what is going to be a year bursting with delicious new flavours, textures and launches for the Cadbury desserts range.”
Cadbury Marvellous Mix-Ups are produced at Müller Minsterley – the chilled desserts facility near Shrewsbury at which the Cadbury chilled desserts, including Cadbury Mousse, Trifle and Pots of Joy products are made, which Müller sells under a licence from Cadbury.
