Mondelez has launched Made to Share, a new 12-strong range of limited-edition designs for its Cadbury Dairy Milk 180g and 95g PMP bars.
The range, available now, has been created to help shoppers celebrate kindness and drive connection. It offers an easy and light-hearted way to spread positivity and recognition for loved ones with front-of-pack designs posing questions such as ‘Who Pays the Subscription?’, ‘Who Drove?’ and ‘Who Cooked?’
Outers include three different designs from the suite of 12.
The launch is supported by ‘significant’ media investment that includes out-of-home advertising, social media and PR activities.
Connor Gould, Cadbury Dairy Milk Brand Manager at Mondelez International, said: “Generosity is at the heart of our brand, so we wanted to make it easier than ever for people say a little extra thank you to those around them in everyday life, and to support retailers to drive sales around the sharing occasion.”
