Cadbury has launched ‘Spectacularly Nice,’ a new promotion across its hot chocolate range that gives shoppers the chance to win a raft of prizes.
London West End theatre evenings and overnight trips to Paris are up for grabs, along with hundreds of Cadbury Hot Chocolate hampers that include takeaway vouchers.
The promotion is bolstered with extensive out-of-home and in-store support. It will run on Cadbury Drinking Chocolate 500g, Instant Hot Chocolate 400g and Cadbury Highlights Milk Chocolate 220g from mid-January for three months. To enter, shoppers simply purchase any participating product and input their information at nice.cadbury.co.uk or scan the QR code on the back of the pack.
Mondelez advised retailers to stock up on the Cadbury Hot Chocolate range ahead of the promotional period and site the products in their main hot beverages fixture to make the most of excitement around the promotion.
