Cadbury FC is back with Home & Away Wins, a brand-new on-pack promotion where shoppers can win once-in-a-lifetime football-themed prizes.
Consumers have the chance of winning an in-person or virtual meet-and-greet with football stars Virgil van Dijk, Leah Williamson, Harry Kane or Neymar Jr, as well as a £5,000 holiday voucher. Other prizes include signed shirts, personalised player videos and shopping vouchers.
Home & Away Wins is supported in store with POS materials and also through online, radio and out-of-home advertising, as well as social media activity.
The promotion is live from now until 19 July across Cadbury and Maynard Bassetts products. To enter shoppers simply need to pick up a participating product from stores, visit homeandaway.cadbury.co.uk to fill in their details, and select their favourite player for the top-tier prize draw.
Chris Parker, Brand Manager for Cadbury at Mondelez said: “Ahead of this jam-packed summer of sporting events, we’re thrilled to be bringing retailers and shoppers another Cadbury FC promotion – with an epic prize pool which would appeal to any shopper.
“Retailers should make sure they’re stocked up on the full range of promotional Cadbury and Maynards Bassetts packs to get shoppers engaged in this incredible competition.”
