Cadbury Heroes has added two consumer favourites to its mix and given packs a fresh new look.
New additions Dinky Decker and Crunchie Bits join the existing range, which includes Twirl, Wispa, Eclair, Fudge, Caramel, Cadbury Dairy Milk Chunk and Creme Egg. No chocolates have been removed.
A new pack design encourages consumers to “share good times”.
Crunchie and Double Decker are already top-selling shopper favourites as single bars; their inclusion marks the first change to the Cadbury Heroes mix since Wispa was introduced in 2014.
Aislinn Campbell, Brand Manager for all-year-round gifting at Mondelez, said: “Retailers should expect the new-look range to drive stand-out on shelf and generate additional sales within sharing chocolate.”
For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
New Cadbury Heroes is available now in the following formats:
Tubs
- 660g Tub: RSP £8.59
- 800g Premier League Tin: RSP £9.99
Gift pouches
- 400g Gift Pouch: RSP £6.29
- 384g Easter Gift Pouches: RSP £5.69
Boxes
- 290g Box: RSP £4.59
- 185g Box: RSP £3.09
Bags
- 225g Treatsize Bag: RSP £2.79
- 278g Treatsize Large Bag: RSP £3.99
