Burton’s Biscuit Company is introducing new contemporary pack formats for Cadbury Fingers, in a bid to broaden consumption occasions for the brand.
The two new packs launch in March: a 52g ‘little treat pack’ of 10 Cadbury Milk Fingers (rrp 89p) aimed at smaller one- to two-person households, and a larger 228g pack aimed at family sharing occasions (rrp £2.49).
The packs will be accompanied by a new design with clear messaging and style to indicate the end consumption occasion, and a front of pack flash highlighting that the biscuits are ‘Covered in Cadbury Dairy Milk’.
“With the addition of these new packs to the Cadbury Fingers range, Burton’s Biscuits is recognising the changing needs of consumers and, in turn, helping retailers drive incremental profits,” said David Costello, Head of Category & Shopper Management at Burton’s Biscuit Company.
“The family sharing pack will enable retailers to cater to larger households, while the 52g pack is perfect for shoppers looking for a smaller portion to be enjoyed as a treat.”
The Cadbury Fingers brand will be supported by a £2m marketing campaign in 2016, utilising Cadbury’s ‘Free the Joy’ message.
