Cadbury Fingers has launched a new on-pack promotion named ‘Finders Keepers’ as part of its partnership with the Premier League.
The promotion, which kicks-off on January 15 and runs until May 31, will be supported by PR, social media and digital activity.
It offers consumers a chance to win one of 1,000 prizes, including a money-can’t-buy grand prize.
By finding a golden tray inside promotional packs, consumers can score the top prize of presenting the Premier League’s Golden Glove trophy to the goalkeeper with the most clean sheets at the end of the season. They, and their chosen guests, will also enjoy a VIP experience on the day.
Instant prizes on offer include match tickets, stadium tours, TV sports passes and packs of biscuits. To reveal and redeem their prize, consumers must email their promotional pack code and contact details to Cadbury Biscuits. All golden tray finders will be entered into a draw for the grand prize. Entries for the draw close on April 27.
Chiara Missio, Marketing Manager for Cadbury Biscuits, said: “Cadbury Fingers is now worth £27m and is the UK’s number one brand in Sweet Treats, so we believe by introducing the first on-pack promotion in a number of years with unique and exciting prizes, we will help drive incremental sales for the category. Retailers shouldn’t let this chance slip through their fingers and should stock up on promotional packs.”
The promotion features on:
- Cadbury Fingers Milk Chocolate/White Chocolate 138g, RSP £1.65, 20 packs per case
- Cadbury Fingers Milk Chocolate 114g, £1.29 PMP, 12 packs per case
