Cadbury FC is back with its latest promotion, The Winning Pass, giving shoppers the chance to win an exclusive, money-can’t-buy football experience for themselves and three guests.
Six lucky winners will get their own personalised dream match day, each with three friends, at a participating football club, with travel and a luxury hotel stay included.
Entrants are also in with a chance of winning one of hundreds of match tickets from partner clubs or one of hundreds of £20 or £10 Lifestyle vouchers.
The promo runs across the entire range of products from brands including Cadbury, Sour Patch Kids, Trebor and Maynard Bassetts.
To enter the competition, shoppers need to buy a participating product, enter the barcode and batch code online, then select their preferred participating club.
Participating clubs for the top prize package are Arsenal, Chelsea, Leeds United, Liverpool, Manchester United and Spurs. Match tickets can also be won for all of these, along with Celtic and Rangers.
The campaign runs until 21 March, and is supported by out-of-home, social and radio advertising, as well as in-store activations including POS.
Chris Parker, Brand Manager for Cadbury at Mondelez International, commented: “Our previous Cadbury FC promotions have been tremendously successful over the last three years and building on this to launch The Winning Pass in 2025 will help further increase the impact and excitement around our Cadbury FC partnerships.
“We’re excited to be bringing consumers even more prizes this year to kick off 2025 in style and help drive purchase in store for retailers.”
Retailers can visit snackdisplay.co.uk for more information and advice.
