Cadbury has launched two new chocolate bars: Cadbury Darkmilk Praline and Cadbury Caramilk Crispy.
Both are available now in an 85g tablet format, RSP £1.49.
Cadbury Darkmilk Praline contains 40%-cocoa chocolate with a creamy hazelnut filling and comes as hazelnut-flavoured chocolate sees year-on-year growth of 13%.
Cadbury Caramilk Crispy comprises a golden blend of white chocolate with a light crisped rice inclusion.
Christina Bland, Junior Brand Manager for Cadbury Tablets at Mondelez International, said: “We know that Cadbury Darkmilk has brought new shoppers to the category, adding incremental sales for retailers. Cadbury Darkmilk Praline will further build on this.
“Additionally, Cadbury Caramilk has already built up a dedicated following. We know 82% of shoppers who have tried Caramilk would repeat their purchase – and the new Crispy launch will help build on this.”
Retailers can visit SnackDisplay.co.uk for more information on Cadbury’s latest launches and product news.
