Cadbury Darkmilk is extending its range with a new countline and tablet.
The new single bar (35g) is available from January 1 in outers of 24 with an RSP of 65p. A 55p price-marked version will also be available.
January also sees the launch of Salted Caramel, an 85g tablet (RSP £1.49, outers of 16) that combines cocoa, Cadbury chocolate and salted caramel chip inclusions.
Both join the existing range of Cadbury Darkmilk Original and Cadbury Darkmilk Almond tablets.
The range was created after research identified that taste buds change as we go through life, with consumers increasingly looking for a richer-tasting chocolate as they get older. Bars contain 40% cocoa, to provide a more grown-up taste for consumers who find milk chocolate a little too sweet and dark chocolate too bitter.
The total brand will be supported by £6m investment with ongoing in-store, sampling, PR and digital activity. Darkmilk will hit screens for the first time in May 2019.
Kate Wall, Marketing Manager for Cadbury at Mondelez, said: “To make the most of the opportunity, retailers should make sure they’re stocked up at launch and ahead of our first TV campaign in May.”
