Mondelez has extended its Cadbury Caramel brand with the launch of a new Cadbury Dairy Milk Salted Caramel range.
The range is available from 27 March in three formats – tablet, buttons and Cadbury Fingers – and includes:
- Cadbury Dairy Milk Salted Caramel tablets (cases of 21 x 120g, RSP £1.49), consisting of Dairy Milk chocolate with a smooth salted caramel centre.
- Cadbury Dairy Milk Salted Caramel Nibbles (cases of 10 x 120g, RSP £1.50/£1.25 PMP), which are comprised of Dairy Milk chocolate around a soft salted caramel centre.
- Cadbury Dairy Milk Salted Caramel Fingers (cases of 10 x 114g, RSP £1.85), which adds the ever-popular salted caramel flavour to the chocolate of Cadbury Dairy Milk Fingers.
The launch of the Salted Caramel range will be bolstered by social media, digital marketing and in-store support including PoS material. For further ranging and merchandising advice, retailers can visit snackdisplay.co.uk.
Christina Bland, Brand Manager for Cadbury at Mondelez International, said: “Salted Caramel is incredibly popular with shoppers, and as a flavour is second only to orange in terms of growth over the last two years.
“We’re delighted to bring this popular flavour to the iconic Cadbury Caramel brand to create a salty-sweet combination that is sure to appeal to chocolate shoppers.
“The three product innovations in the range are ideal for consumers looking for sweet products for big nights in, which are a continually growing opportunity at a time when people are looking to be careful with money but still wanting to enjoy a treat.”
