In a bid to drive new growth in the small tablet chocolate market, Cadbury Dairy Milk has launched Cadbury Dairy Milk Medley.
The new product combines a soft chocolate centre with visible inclusions, all wrapped in Cadbury Dairy Milk Chocolate. It is available in two 93g tablets – the first with dark chocolate chips, biscuit and fudge pieces, and the second with dark chocolate chips, caramelised hazelnuts and raspberry pieces.
The launch will be supported by a £3m marketing campaign including TV, sampling, outdoor, digital, PR and in-store activity.
Matthew Williams, Marketing Director for Chocolate at Mondelēz International, said: “We believe that with Cadbury Dairy Milk Medley, we have a product that will be effective in bringing in new shoppers as well as delighting loyal Cadbury Dairy Milk consumers. Our target shoppers are adventurous with their chocolate choices and especially like trying new products and new taste experiences.”
Cadbury Dairy Milk Medley is available in outers of 15 at an rrp of £1.49, with promotional £1 PMPs.
