Cadbury Dairy Milk has launched ‘Garage,’ a new advert set in a forecourt convenience store.
The ad falls under Cadbury Dairy Milk’s ‘Generosity’ brand platform which, as it enters its fourth year, shows familiar places and relationships in the noise of everyday life and the little moments that can make someone’s day.
It tells the story of a young woman working late at night in a petrol station, where a customer ‘accidentally’ leaves behind a bar of Dairy Milk he’s paid for. When the girl reminds him that he has forgotten it he smiles and walks away. She then says “love you Dad” over the PA as the man gets into his car.
Gemma Flanigan, UK&I Associate Marketing Director at Cadbury, said: “In this latest film, set in a forecourt convenience store, we have introduced lighter moments, while still retaining the authenticity from our other stories that have shown how powerful moments of generosity can be. This fits in with the campaigns we have done for the last five years that showed different types of generous givers and how small gestures can make a difference.”
‘Garage’ runs across TV, cinema, video-on-demand and YouTube from now until 5 February.
