Cadbury has launched its latest innovation, Cadbury Dairy Milk Biscoff, which combines the brand’s smooth chocolate with the crunch and unique taste of Lotus Biscoff’s biscuits.
The launch is supported with a marketing campaign that runs across social, influencer and seasonal content to ensure the new product is front of mind for consumers throughout the year.
A range of eye-catching POS materials, showcasing the coming together of Cadbury and Biscoff with bold purple and red branding, is also available.
Retailers can visit snackdisplay.co.uk to request a POS kit and for more ranging and merchandising advice.
Cadbury Dairy Milk Biscoff is available now in 95g plain (RSP £1.75) and £1.69 price-marked packs. A 105g tablet, RSP £2, is also available.
