Cadbury has kicked off a year of celebrations to mark its 200th anniversary with the return of old-school Dairy Milk packaging and the launch of a new TV advert.
Limited-edition 180g Cadbury Dairy Milk Bars (RSP £2) and 95g £1.35 PMPs are available in seven different collectable designs, featuring packaging from as far back as 1915 and running right up to the present day. Shoppers from every generation should be able to recognise the Dairy Milk bar from their childhood, with the inside of each pack illustrated with artwork documenting some of the brand’s milestone moments.
The bars launch alongside a new TV ad, ‘Generations of Generosity,’ that takes viewers through 200 years of British life, beginning in 1824 and fast forwarding through history as the story of a little girl buying her mum a bar of Dairy Milk for her birthday is retold. The ad is a reworking of a previous Cadbury commercial that celebrates small, shared moments of generosity.
To further mark 200 years, Cadbury has donated £200,000 to Alzheimer’s Research UK to support research into finding a cure for dementia and drive awareness of the condition.
Details about the partnership can be found on the limited-edition bars, directing people to the charity’s website.
Bryony Tate, Cadbury Brand Manager at Mondelez International, said: “From the thrill of a little treat shared with a loved one, to special occasions and even getting the entire nation excited for milestone cultural events, like Royal coronations and the London Olympics, Cadbury has belonged to our nation for 200 years. But really, it’s thanks to the whole British public that Cadbury is still here today. We’re planning for an exciting year ahead and lots more announcements to come so stay tuned!”
Retailers can visit snackdisplay.co.uk for ranging and merchandising advice from Mondelez.
