Premier Foods has launched a range of Choc Tarts under the Cadbury Cakes brand.
Four variants will roll out in time for Easter – Crunchie, Flake, Caramel and Mini Egg.
Available in packs of four, the range carries an RSP of £1.99 and will be supported with in-store activation, followed by sampling and a social media campaign later in the year.
The tarts have either a brownie or flavoured sponge filling, and are topped with one of four chocolates: Crunchie, Flake, Caramel or Mini Egg.
Lucy Bailey, Senior Brand Manager at Premier Foods, said the launch was an exciting venture for the brand.
“Last year we introduced Cadbury Whole Cakes to the grocery market and the success among younger shoppers has helped demonstrate the demand for innovation from a popular and trusted brand,” she added. “Choc Tarts make the perfect treat, particularly in the lead up to Easter, providing something different for friends to share.”
