Cadbury Brunch has unveiled a new non-HFSS range to help retailers unlock additional healthier snacking sales.
Cadbury Brunch Light will be available from the end of April in cases of eight 5 x 26g multipacks. The range offers two flavours – Honey & Oat, and Orange – and each bar contains fewer than 100 calories.
The new product follows the success of Cadbury Brunch Oats, which is the most popular snack in the Cadbury Biscuit range and Cadbury Brunch Chocolate Chip, which is now the number one SKU within healthier biscuits.
Bethany Wenn, Brand Manager for Cadbury Brunch at Mondelez, said: “We know that shoppers are on the hunt for lower calorie cereal bars that still taste great, so the delicious new Cadbury Brunch Light bars are certainly set to be a hit in-store.
“Cadbury Brunch has always carried healthier snacking cues so this latest launch will help retailers unlock more of these health-conscious sales.”
For more information as well as ranging and merchandising advice, retailers can visit snackdisplay.co.uk.
