Cadbury Brunch Choc Chip has unveiled a new £1.39 price-marked pack.
The new 128g packs of five bars are available now to help retailers drive sales within the healthier snacking segment.
PMP sales are currently outperforming standard pack sales in the independents and symbols channel, and Choc Chip is the number one Cadbury Brunch flavour, up 172% in indies and symbols.
Cadbury brand owner Mondelez advised retailers to site the new SKU next to standard Cadbury Brunch packs. Retailers can visit snackdisplay.co.uk for more ranging and merchandising advice.
Bethany Wenn, Brand Manager for Cadbury Brunch at Mondelez, said: “The healthier biscuits segment is seeing significant growth in the independents and symbols channel at the moment, and we know that 81% of shoppers have a value-led attitude when it comes to their purchases, making Cadbury Brunch Choc Chip’s new price-marked pack a great proposition for retailers and shoppers alike.”
