Mondelez International has announced the arrival of Cadbury Bournville Fingers, which are available now in cases of 20 x 114g with an RSP of £1.50.
The launch is supported by cinema, TV, in-store, social and digital activity that is predicted to reach 94% of all adults.
Bournville has seen value growth of 48.2%, ahead of the market figure for dark chocolate, which is growing by 8.9%.
Katie Dade, Senior Brand Manager for Cadbury Bournville at Mondelez, commented: “Cadbury Fingers are eaten by a third of Brits. Combining this much-loved product with a nostalgic brand like Bournville to create Cadbury Bournville Fingers will be an exciting launch for retailers and consumers alike.”
For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
