Cadbury has brought back its Big Win-Win campaign for 2025, giving both local retailers and their shoppers the chance to win cash prizes together.
Lasting longer than ever before, the Cadbury Big Win-Win on- and off-pack promotion runs until early July.
There is a prize fund of £100,000 available, with 100 chances to win. There are 25 £1,000, 25 £500 and 50 £50 prizes that retailers could win, with the same amount for customers.
To enter shoppers simply purchase a participating Cadbury product and enter some details online. If they are a winner, they will be asked to nominate their local store to receive an identical prize.
What’s more, retailers have the chance to feature in a Cadbury social media campaign, dedicated to championing retailers and recognising their hard work, thanks to an additional competition hosted on the Snackdisplay.co.uk trade-facing website.
As well as starring in the brand’s socials, five lucky winners will also bag three cases of Cadbury Singles. All other entries will be placed into a random prize draw for 10 stock bundles worth £100. To enter, retailers need to login or register on Snackdisplay.co.uk and fill in details of their community work.
Cadbury has provided a comprehensive social media kit to help retailers promote The Big Win-Win. This is available for download at Snackdisplay.co.uk. Retailers can also get a full suite of instore POS via the Mondelez International sales team or order posters from The Big Win-Win page on Snackdisplay.co.uk.
Alongside in-depot POS, the campaign will be further supported by digital, social media and PR activities, as well as personalised proximity advertising.
