Following a successful first year, Cadbury has brought back its Big Win-Win campaign, giving both retailers and their shoppers the chance to win huge cash prizes.
The on-and off-pack promotion runs to mid-June, inviting consumers to nominate their local shop to win a cash prize to match their own. There are 70 prizes of £1,000 and 60 prizes of £500 up for grabs for shoppers, meaning 130 lucky retailers will be quids in.
Consumers simply purchase a participating Cadbury product and enter their details online to see if they’ve won. If so, they will be asked to nominate a local store to win too.
The Big Win-Win competition is signposted clearly on participating Cadbury brand packs, and the competition is supported by striking PoS materials. It will also be promoted via extensive PR, radio, digital, outdoor advertising, and social media activities.
The campaign will be further bolstered by personalised proximity advertising close to independent stores, and retailers will also feature in the digital materials to emphasise the importance of shopping locally.
Sarah Walker, Brand Manager for Cadbury at Mondelez International, said: “As we celebrate Cadbury’s 200th year in 2024, The Big Win-Win will return to further highlight its position as a brand that brings people together – in this case, shoppers and the hard-working retailers who they see regularly.
“We know that the return of the Big Win-Win campaign will once more encourage communities to come together and offer support to their local independent stores in these turbulent times.”
The promotion is available across Cadbury’s full Singles and Duos range, including both PMP and non-PMP formats. Special packs are available across very top sellers, such as Cadbury Twirl, Cadbury Dairy Milk and Wispa in both PMP & non-PMP formats. The campaign will also be activated off-pack across Cadbury’s full singles and duos range.
For more ranging and merchandising advice, retailers can visit snackdisplay.co.uk.
