Mondelez has launched a new campaign, giving consumers the chance to win cash prizes for themselves, and a matching sum for their local independent retailer.
The Big Win Win on-and off-pack promotion runs from the end of February to mid-May, inviting consumers to nominate their local convenience store for the chance to win a cash prize to match their own.
To enter, consumers simply purchase a participating Cadbury product, and enter their details and those of their local store on the Cadbury website for the chance to win a matching cash prize. There are 50 prizes of £1,000 and another 50 of £500 up for grabs.
The promotion runs across Cadbury’s full singles and duos range, including both PMP and non-PMP formats. Special packs will be available across very top sellers, such as Cadbury Twirl, Cadbury Dairy Milk and Wispa in both PMP & non-PMP formats. The campaign will also be activated off-pack across Cadbury’s full singles and duos range.
The competition will also be promoted to consumers through extensive PR, digital, outdoor advertising, and social media activity. The campaign will include personalised proximity advertising close to independent stores, and retailers will also feature in the digital materials to emphasise the importance of shopping locally. New POS material is also available to retailers.
Retailers also have a chance to win an additional £100-worth of Cadbury singles stock if they’re a registered member of the new Mondelez retailer-facing website, Snack Display. All they’ll need to do is register or log in to snackdisplay.co.uk and fill out the entry form to be entered into the prize draw. Five prize bundles are available.
