Buzzed, described as “the world’s first energy tonic water”, has been launched to tap into the elevated consumer interest in health and wellness.
Most leading energy drinks use synthetic caffeine but the caffeine in Buzzed is sourced from plants and is 100% natural. Despite this, Buzzed still boasts more caffeine per 100ml than the UK’s leading energy brand.
Buzzed is ethically produced in the UK and is sweetened with pure Blossom Honey and plant-based stevia to avoid the overwhelming sugary taste often associated with energy drinks. The distinctive packaging is 100% recyclable.
The launch is supported with a six-figure marketing spend and the brand will have a significant presence at key summer events to drive awareness.
Tonic water is one of the biggest growth drivers in adult soft drinks, and research shows 70% of consumers have become more attentive to natural ingredient claims over the past 12 months.
Buzzed founder Louise Lloyd said: “There is a well-established consumer occasion for spirits and an energy drink, but there is no premium brand in this space offering a clean, natural solution which doesn’t compromise on flavour.
“Our research has shown that many people choose this kind drink combination despite the taste, not because of it, simply to get a pick me up. Buzzed was created to quite simply lift your spirit – not overpower it.”
Buzzed is available now in boxes of eight 150ml cans with an RSP of £5.50.Email sales@buzzedenergy.co.uk to discuss stocking the product.
