Cadbury’s Premier League Legends promotion is back for 2019.
Live until 31 March, the promotion offers consumers the chance to win thousands of prizes when they purchase a Cadbury Dairy Milk bar. Some will get to meet a former footballer like Thierry Henry, Jamie Redknapp or Gary Neville. There are also thousands of instant win prizes up for grabs, as well as Premier League match tickets.
The campaign is supported by a £1.1m full-brand campaign, which includes out-of-home advertising, POS and pre-fills.
Lyndsey Homer, Brand Manager for Cadbury Dairy Milk, said: “Last year, our Legend’s drove significant sales with nine bars sold per minute during the campaign period.”
Natalie Hardie, who took her family to meet Thierry Henry after winning in 2018 (pictured), added: “I am so grateful to Cadbury’s for running competitions like this, giving ordinary people like me the opportunity to have an extraordinary experience I could only have dreamed about.”
The core range within the promotion is:
Singles:
- Cadbury Dairy Milk – RSP 65p, 45g, 48 packs per case
- Cadbury Dairy Milk Caramel – RSP 65p, 45g, 48 packs per case
- Cadbury Dairy Milk Fruit and Nut – RSP 65p, 49g, 48 packs per case
- Cadbury Dairy Milk Whole Nut – RSP 65p, 45g, 48 packs per case
Small tablets:
- Cadbury Dairy Milk – RSP £1.49, 120g, 17 packs per case
- Cadbury Dairy Milk Caramel – RSP £1.49, 120g, 13 packs per case
- Cadbury Dairy Milk Fruit and Nut – RSP £1.49, 110g, 14 packs per case
- Cadbury Dairy Milk Whole Nut – RSP £1.49, 120g, 13 packs per case
Medium:
- Cadbury Dairy Milk – RSP £2.49, 200g, 17 packs per case
- Cadbury Dairy Milk Caramel – RSP £2.49, 200g, 17 packs per case
- Cadbury Dairy Milk Fruit and Nut – RSP £2.49, 200g, 15 packs per case
- Cadbury Dairy Milk Whole Nut – RSP £2.49, 200g, 14 packs per case
For information telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
