Stella Artois has launched a selection of limited edition bottle packs to mark its extended partnership with Water.org, a charity dedicated to ending the global water crisis.
The multi-year extension of the ‘Buy a Lady a Drink’ campaign aims to help provide 3.5 million people with long-term sustainable access to clean water by 2020.
New packs will be available from 1 February, featuring a premium white wrap and water.org branding.
The new design will feature on 330ml and 284ml bottles in 3x, 4x, 6x, 12x, 15x and 20x packs. Each pack will provide six months of clean water for one person in the developing world.
Ricardo Tadeu, zone president Africa for AB InBev, said: “We believe that water has the power to unlock the potential of communities around the world. That’s why Stella Artois is passionate about and committed to helping end the global water crisis, but we can’t do it alone. We’re calling on consumers and business leaders to join us and take action in helping to end the global water crisis.”
