Butterkist has launched a series of new video-on-demand tie-ups to drive the brand’s association with movies and encourage consumers to reach for the popcorn.
In a new £1m media investment running until 19 July, Butterkist will appear across movie content on video-on-demand services ITVX, Sky Cinema, and Disney+ with a series of fun and playful adverts.
Featuring the tagline, ‘For every movie moment, Go Grab The Butterkist,’ the campaign includes a series of 10- and 20-second clips to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist.
The campaign also runs across social media.
