Butterkist is back on TV screens and billboards in a £2m bid to drive sales during the final quarter of the year, a crunch period for Big Night In occasions.
A TV advert features animated corn kernels shaping their destiny to become Butterkist popcorn. It is supported by out-of-home advertising with the strapline ‘get things popping’.
Kevin McNair, Marketing Director at brand owner KP Snacks, said: “This campaign aims to position Butterkist at the top of consumers’ minds so they are reminded of this tasty snacking option and choose to purchase Butterkist as part of their shop, driving both the popcorn and overall CSN category”.
