KP Snacks is expanding its Butterkist range with the launch of a new Crunchy Hazelnut Chocolate flavour toffee popcorn.
Packs price marked at £1.25 roll out to convenience retailers in late July, in the wake of 155g sharing bags (RSP £2), which initially launch in Co-op stores at the start of the month before hitting Tesco, Asda and Sainsbury’s.
The launch is supported by a social media campaign that encourages consumers to ‘Go Grab the Butterkist!’
Jenny Blanco Bancia, Marketing Manager at KP Snacks, said: “Butterkist is the nation’s favourite popcorn brand and we are proud to be delivering another delicious, innovative new product to delight our consumers and bolster sales for our retailer partners.
“The Crunchy Hazelnut Chocolate variant offers a tasty and unique treat, ideal for disrupting shoppers and driving brand penetration.”
