Butterkist pops up on Channel 4

Butterkist has launched a new partnership with Channel 4 across its film programming.

The deal, which runs until 5 January 2025, will see Butterkist feature prominently across Channel 4’s film premiere programming and video on demand.

Four different five-second blips and one 10-second ident integrate popcorn into various movie genres and scenes.

In one blip, two pieces of Butterkist are shown together in a romantic moment while, in another, a horror scene results in a popcorn jump scare.