Dog food brand Butcher’s has announced that it has donated more than 2.5 million meals for dogs in need under its #NourishEveryDog initiative.
The campaign launched four years ago and Butcher’s donates a meal every time the hashtag is used on social media. More than 400 dog homes, shelters, rescue charities and pet food banks nationwide have benefitted from the initiative.
Butcher’s hopes to pass the three million mark by the end of 2023 and is calling on everyone to use #NourishEveryDog on social media to help it reach its goal.
The news comes as cost-of-living pressures mean that 40% of pet owners are anxious about the costs of their pet, with 60% of people seeing an increase in pet bills.
Every week over 1,000 people have to give up their dog, with the number of dogs in animal rescue centres and rehoming facilities on the rise.
Natasha Bryant, Senior Brand Manager at Butcher’s Nourishing Food for Dogs, said: “It’s a really tough time for people at the moment, as the cost-of-living crisis impacts everything around our day-to-day lives and, sadly, our pets are also feeling this impact.
“It’s heartbreaking to see the increasing rate of people having to give up their dog, but it does give our #NourishEveryDog initiative all the more purpose.”
