Burts Chips will double its initial donation to charity partner the Royal National Lifeboat Institution (RNLI), after the success of sales from its limited-edition Prawn Cocktail flavour that launched earlier this year.
The flavour has done so well that Burts will now give the lifesaving charity £20,000 towards the crucial work it does in saving lives at sea.
The pack, featuring a design in collaboration with RNLI, launched in April in both 40g- and 150g-sized bags, to coincide with the second year of the partnership.
Dave McNulty, CEO of Burts Snacks, said: “Caring about our community and charities close to our heart is something that is extremely important to us at Burts.
“Creating the Prawn Cocktail flavour was a daunting challenge as it’s much-loved classic flavour, but the response from customers has been remarkable. We hope to keep on innovating and creating authentic flavours with local suppliers and growers and continue to fundraise for the RNLI, building on the success of what we’ve already achieved.”
Holly Young, RNLI Partnerships Manager, added: “We are very grateful for Burts’ support; the money they have raised through sales will go towards helping us continue saving lives at sea. It’s through donations that we can provide our lifesavers with the training, equipment and facilities they need to help those in difficulty.”
