Burts Chips is launching a Devon Roast Beef variant in collaboration with The Well Hung Meat Company as “a tribute to the traditional Sunday roast”.
Burts Devon Roast Beef launches at food and drink exhibition IFE 2015 later this month, and will be available in 40g and 150g pack sizes. Reflecting the company’s commitment to strong provenance, each pack will clearly display the name of the person that hand cooked the chips, as well as the name of the field the potatoes came from.
Simon Knight, Sales & Marketing Director for Burts Chips, commented: ‘We’re really passionate about our Devonshire heritage and work closely with suppliers from the South West to source the finest ingredients, where possible, from the local area. With Devon renowned for producing some of the best beef in the country, identifying a local supplier to partner with was essential in the production of our new Devon Roast Beef flavour.”
Thomas Bourne, from The Well Hung Meat Company, added: “We are thrilled to partner with a brand that takes as much care over the production of their crunchy chips as we do our meat.”
