Burts Chips is extending its ‘Better For You’ range with the launch of a new lighter snack, Quinoa Crinkles.
Launching in January 2017, Quinoa Crinkles are available in cases of 16 x 20g bags.
With less than 90 calories per packet, Quinoa Crinkles come in two flavours – Sweet Pepper & Chorizo and West Country Cream Cheese.
The whole Quinoa Crinkles range, as with all Burts Chips products, is free from MSG and artificial flavourings and colourings.
Simon Knight, sales and marketing director of Burts Chips, said: “The ‘Better For You’ market is now worth approximately £145 million so our new product will lead the way in this growing category. After many months of development, Quinoa Crinkles will deliver a delicious indulgent flavour and crunchy crispy texture, with the added benefit of offering an exciting lighter alternative to health-conscious consumers.”
The launch is supported by sampling activity and point of sale material, as well as being part of a wider integrated marketing campaign that includes PR, events and social media.
