Burton’s Biscuit Company is bringing back its 1980s savoury snack brand, Chicken ‘n’ Chips.
Featuring a strong chicken flavour and chicken & chip shaped pieces, Chicken ‘n’ Chips will join the company’s savoury portfolio in convenience in July, which is led by Burton’s £19.1m Fish ‘n’ Chips brand.
The new SKU will be available in 6 x 25g multipacks in case sizes of 12 (rrp £1.89).
David Costello, Head of Category & Shopper Management at Burton’s Biscuit Company, said: “Following the overwhelming success of the Burton’s savoury biscuit portfolio, and with our bestselling Fish ‘n’ Chips brand driving 23% of savoury biscuit growth, the time is right to re-introduce Burton’s Chicken ‘n’ Chips.
“We’ve listened to the thousands of consumers who have campaigned on social media for the return of Chicken ‘n’ Chips, as well as those in the trade who have petitioned for it to be reintroduced. The classic combination of strong flavours and chip-shop style packaging will align Chicken ‘n’ Chips with the Fish ‘n’ Chips brand portfolio, and set it apart from other savoury snacks on the market.”
The launch will be supported with in-store activation and a full-scale digital campaign.
