An estimated EuroMillions jackpot of £168m is up for grabs tomorrow (Friday, October 6) after Tuesday’s rollover.
James Pearson, Head of Retail at Camelot, said: “Friday’s mammoth EuroMillions jackpot is the biggest ever to be offered in the UK. While that’s thrilling for our millions of players across the country, it’s also hugely exciting for our retail partners as the rollover is creating a monumental sales and good causes uplift. In fact, last Friday we saw more than 370 tickets being sold every second in the last hour of sales.”
Pearson offered retailers three tips to cash in on the sales frenzy:
- Get the excitement building by chatting to your customers about the amazing jackpot. Asking customers if they’ve remembered to buy their ticket for the massive jackpot can make a huge difference.
- Make sure that the National Lottery PlayStation is visible, fully stocked with play slips and is showing all the correct POS.
- Ensure that all your in-store marketing material is up-to-date and looking great – that includes posters and ensuring that your terminal’s media screen is clearly on show to customers.
