Bulmers is to give away 5,000 pairs of personalised, colourful high-top trainers to consumers in a new promotion.
Bridging the gap between social media and on-pack promotions, consumers have to take a flash photo of their Bulmers bottle with the photo revealing whether they have won. The word ‘WIN’ on the label will sparkle in the picture which then needs to be shared on Facebook, Twitter or Instagram alongside #LiveColourful to claim the prize.
Kicking off in June and running for three months, the campaign will feature on six and eight packs of the cider. Adverts will run across radio and digital platforms, and Bulmers will be providing POS to drive visibility, awareness and trial.
Emma Sherwood-Smith, Cider Director at Heineken said: “We are using a brand new win mechanic – one that’s unique to Bulmers and exciting for our consumers. The innovative technology puts Bulmers and our consumers’ social channels at the heart of the activity.
“And this summer, we know our consumers will be snapping their bottles to see if they’ve won their customised high-tops.”
