Heineken is expanding its cider offering to include two new artisanal apple ciders under the Bulmers Orchard Pioneers sub-brand.
The new variants are the result of a collaboration with two cider makers from Herefordshire, Kier Rogers and Sarah Hawkins.
Sarah’s Red Apple Cider is a medium-bodied sparkling apple cider, with the subtle bittersweet taste of true Herefordshire apples.
Kier’s Cloudy Apple Cider, also medium-bodied and sparkling, offers the flavour of fresh apple juice and subtle caramel sweetness.
Emma Sherwood-Smith, Cider Director at Heineken, said: “As the UK’s number one cider producer, we are committed to driving the cider category’s success for our customers. Bulmers Orchard Pioneers will expand drinkers’ repertoire and act as a stepping stone into premium artisanal ciders, adding value for the retailer and category.”
The two Orchard Pioneers variants are available from March in single 500ml bottles and 4x330ml can packs. The launch is supported by a £2m campaign.
