Budweiser has unveiled an array of off-trade football activity to support the return of its Dream Goal campaign, as well as its position as the official beer brand of the Emirates FA Cup.
The Dream Goal activity challenges British amateur footballers to submit videos of their ‘dream goals’ in the hope of winning a starring role in Budweiser’s spring TV ad campaign supported by Sky Sports.
Budweiser will also be running promotions in c-stores offering the chance to win Emirates FA Cup tickets, signed FA Cup merchandise and football kits.
Furthermore, the brand will amplify its position as the official beer of the Emirates FA Cup with a number of on and offline activations. This includes a Facebook-hosted game which enables users to guess which teams will win FA Cup matches for the chance to win Budweiser Amazon Pantry Vouchers.
Laura Salway, Senior Brand Manager at Budweiser, said: “Budweiser has a long-standing association with football, and we’re undertaking more activity than ever this year to support important football occasions taking place throughout 2016 – this includes the Emirates FA Cup and of course, our own Dream Goal competition.
“Our off-trade activity will further cement Budweiser’s association with football, whilst allowing participating off-trade establishments to maximise on the occasion with exclusive, exciting offerings for customers.”
Budweiser will continue to offer fans bespoke promotions and deals throughout the summer of football, and is looking to forge a snacking partnership with Pringles.
