Over the years, UTC has learned to grin and bear it as he reads the latest bit of marketing nonsense and, to be fair, it takes a lot more to raise the auld yin’s hackles these days.
But his hackles were duly raised last month when he learned that Budweiser had launched a new limited edition beer (“OK, tell me more.”) It was made in collaboration with iconic Dutch DJ Tiësto (“Never heard of him, but fair enough”). And it was done by infusing the beer with Tiësto’s music. (“It was whit?!”).
Yes, it was infused with the DJ’s music. Specifically, his track ‘Infected’. But how was it infused, we hear you ask? Well, by parking a truck full of beer next to a Tiësto gig where it magically absorbed his famous ‘beats and energy’.
The auld yin had little else to say on the matter, other than a passing comment about how he hoped his collection of malts back at the house wasn’t infused with all the Susan Boyle music that Mrs UTC insists on playing at full bung.
