Bubble tea brand, Bubbleology, which has only been available to buy in Bubbleology stores, is launching into the grocery channel through a licensing deal with Aimia Foods.
Two mixology kits (RSP £8.50), which can make four bubble teas, and two single serve packs (RSP £2.29) will be available to convenience retailers from mid-September.
Shoppers will be able to choose from passionfruit and raspberry fruit teas with popping boba pearls, or taro and brown sugar milk teas with caramelised tapioca pearls. Packs contain jumbo straws to suck up the pearls and a QR code that leads to a video instructing how to make the teas.
Laura Mallon, Innovation Marketing Manager at Aimia Foods, commented: “Whilst bubble tea is still relatively new in the UK, there is a rapidly growing appetite for it and a gap in the market for consumers to be able to make their own bubble tea at home. Not only does its flavour and texture set it so far apart from anything in any supermarket aisle currently, but the actual process of creating a bubble tea also provides a unique appeal, generating excitement and novelty.”
