Brothers Drinks Co has acquired the iconic sparkling perry brand, Babycham, following an agreement with the its current owners, Accolade Wines.
Family-owned Brothers plans to reinvigorate the brand and relaunch it in 2022, extending it to a new generation of consumers and sparkling drink fans.
Babycham was originally launched across the UK in 1953 and invented by Francis Showering, a member of the family who helped launch Brothers in Shepton Mallet in 1992. With its “I’d love a Babycham” catchphrase, it was the first alcoholic drink aimed specifically at women and reached the peak of its popularity in the mid-1970s. Accolade Wines acquired Babycham when the Showerings company was bought out in the 1990s.
The acquisition is part of Brothers’ growth plans that come on the back of a 29% increase in revenue over the past two years.
Commenting on the announcement, Brothers Drinks Co Managing Director Matthew Showering said: “We are proud to welcome the Babycham brand back into our drinks portfolio and are already receiving extremely positive feedback on the decision by many who consider it a ‘sleeping giant’ within the drinks industry. It’s a sentimental brand, not only for our family, but for families across the nation who associate Babycham with fond memories and celebratory milestones. We want to share the brand’s fun, sparkly and aspirational persona with new and familiar customers.”
To celebrate the acquisition, the company gave the Babycham statue, located in Shepton Mallet for the last 60 years, a complete refurbishment.
