Brothers Cider has continued its tradition of rolling out an unusual flavour every year with the launch of Brothers Raspberry Ripple.
This latest variant combines raspberry flavour with a swirl of vanilla and comes in time for retailers to tap into consumer excitement around summer get-togethers.
Available in 500ml and 330ml glass bottles, and in 6 x 330ml and 10 x 330ml multipack can formats, Brothers Raspberry Ripple launches with RSPs aligned to existing variants.
The launch will be supported with influencer partnerships, social media activity and POS materials.
Nicola Randall, Head of Marketing at Brothers Drinks, commented: “We’re adding to our successful range of highly original variants with Raspberry Ripple, which draws its inspiration from the world of ice-cream. The new flavour will hold strong appeal for impulse shoppers and comes hot on the heels of our already popular Cherry Bakewell variant launched in 2022.”
