Brothers Cider is adding two flavours to its permanent range: all-new Pineapple & Passionfruit and the returning Toffee Apple.
The new Pineapple & Passionfruit variant adds a tropical angle to the range, while the introduction of newly reformulated Toffee Apple marks the return of one of the brand’s most popular ever flavours.
The two lines roll out at the end of spring, just as Brothers once again takes up the mantle of Official Cider of the Glastonbury music festival.
Both will be available in 500ml can format and both are 3.4% ABV, aligning with the brand’s strategy of offering sessionable, easy-drinking flavoured ciders.
The new flavours follow a major 2024 relaunch for the Somerset-based brand, which incorporated new packaging, new formulations, new TV advertising, a greater focus on the use of only natural fruit flavours, and increased emphasis on the brand’s long-standing association with festivals.
