Brothers Festival Apple Cider has been named as official cider of Glastonbury Festival.
To celebrate, Brothers has launched its biggest-ever on-pack promotion, with over a million prizes up for grabs, including 10 pairs of tickets to the sold-out event.
Other prizes include more than 1,000 festival-related goodies, including hoodies, T-shirts, bucket hats, sunglasses and can coolers, as well as a million coupons for 50p off Brothers drinks.
To mark the Glastonbury association, Brothers has launched a 500ml bottle of Festival Apple Cider, a variant only previously available in cans.
Live through to 31 May, the campaign runs across Brothers 500ml glass bottles of Festival Apple Cider, Toffee Apple Cider and Cherry Bakewell Cider, and on 10x440ml can multipacks of Festival Apple Cider.
The promotion will be supported by social media content and digital advertising in the run-up to the June event.
Promotional packs have replaced standard stock for the duration of the activity and are available from depots and wholesalers nationwide.
Nicola Randall, Head of Marketing at Brothers Drinks Co. commented: “Brothers Cider is all about bringing people together and creating memorable moments with delicious drinks, and we are going to make an even greater impact this year by giving consumers chances to win big with our best-ever selection of prizes, and stockists the chance to benefit from increased shopper demand for the promotional packs!”
