As PR stunts go, this one’s a bit different.
To mark the launch of its new Pilsner, Brooklyn Brewery commissioned New York-based street artist Danielle Mastrion to paint a mural using paint mixed with the new brew onto a wall in the brewery’s home of Brixton, South London.
Brooklyn, which is hailing the mural as a world-first, also invited locals to contribute to the artwork at a blank canvas event, which saw experts and amateurs alike pick up stencils and paintbrushes to make their mark.
New Brooklyn Pilsner (4.6% ABV) is described as “a bright golden, premium lager that layer clean malts with a balanced wave of bright hops, crowned by an instantly refreshing finish. Made to be enjoyed by everyone, it offers light toasty flavours and spicy, subtle citrus hop notes.”
It is available in 33cl bottles, as well as 33cl and 50cl cans.
Olivia Rawlinson, UK Brand Manager for Brooklyn Brewery, commented: “Like the incredible work of Danielle Mastrion, Brooklyn Brewery’s ultimate mission, alongside brewing world-class and flavourful beer, is to encourage creative progress at a grassroots level among vibrant people and emerging talent.
“With the help of Danielle, we wanted to showcase these community values in a place that also truly represents these as a celebration of our new Brooklyn Pilsner.”
